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Sweetstay inc. is a hospitality corporation that runs three chains of hotels in the united states. recently, in the face of sinking market share, sweetstay reduced its dependence on the u.s. market by opening resorts in asia. this is an example of _____.

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shinmin
The answer is diversification. This is a corporate methodology to go into another market or industry in which the business doesn't at present work, while additionally making another item for that new market. This is the most unsafe area of the Ansoff Matrix, as the business has no involvement in the new market and does not know whether the item will be fruitful.