Answer:
The answer is: "Li Chang should concentrate on his PRODUCT to differentiate his app from those of competitors."
Explanation:
There are 4Ps of Marketing:
- Product
- Price
- Promotion
- Place
In the statement above, Li Chang and his competitors will have the same price, promotion, and place.
For the price, all of his competitors are offering their apps to be downloaded for free. Therefore, he cannot afford to put a price on his app as it will lessen customers/clients.
For promotion, since he also wanted to follow the same advertising policy, there will be no considerable difference in the promotion strategy to be used.
For place, Li Chang and his competitors are all available at a common portal, which means that all applications can be found in the same place.
As a result, Li Chang should focus on his product, such as its features, what makes it unique, and what are its advantages compared to its direct competitors.
