Answer:
The correct answer is A. low cost strategy.
Explanation:
In the low-cost model, a company offers a relatively low price as a pricing strategy, which seeks to stimulate demand and increase its market share. The idea is that the competitive advantage is achieved by managing costs better than other companies in the sector. You reduce costs, creating products or providing services that involve less expenses or producing on a very efficient scale. If the cost is low, you can allow the prices to be low, and that is an indisputable advantage over the competition. The key to cost leadership is to achieve a high market share, since it is the volume of sales that generates significant revenues. This is the strategy chosen by discount chains or economic brands.
