Answer:
This is true.
Explanation:
Managers who use both resources from the local culture and the company's resources are highly effective. This is because to achieve business success in turbulent economies it is necessary to be clear about the cultural values of the environment in which the company's activity takes place. This added to the increase of the business performance form the main strengths of a successful company.
By evaluating and rewarding the managers for complying with these characteristics, the company can increase their performance.