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A company introduced the Funday film to compete with lower-priced brands, but it found many of its regular customers bought Funday instead of its usual, higher-priced film. The company experienced ________.

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sandlee09

Answer:

cannibalization

Explanation:

Based on the information provided within the question it can be said that in this scenario the company is experiencing cannibalization. In the context of business strategies, this term refers to when a company experiences loss in sales revenue, volume, or even market share caused by introducing a new product by the same producer into the market. Which is what happened in this scenario as the company introduced Funday Film.

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