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Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n)a. starb. cash cow.c. question mark.d. doge.anchor

Respuesta :

eikujeyisi

Answer:

(A). Star

Explanation:

The BCG matrix is a strategic planning tool used by organizations to manage their businesses or products and determine which to invest in or drop.

It involves monitoring the product or business on a chart that measures growth rate and market share, and it consists of four segments which are; dogs, question marks, cash cows and stars.

The products or businesses with high growth rate and high market share are considered to be stars and should be invested in by the organization.

The product Fernando was managing would therefore be considered a star, because of its high growth rate and dominant position in its market.

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