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A company achieves sustainable competitive advantage when

a. it has a profitable business model.
b. a sufficiently large number of buyers have a lasting preference for its products or services as compared to the offerings of competitors.
c. it is able to maximize shareholder wealth. it is consistently able to achieve both its strategic and financial objectives.
d. its strategy and its business model are well matched and in sync.

Respuesta :

Answer:

The correct answer is letter "B": a sufficiently large number of buyers have a lasting preference for its products or services as compared to the offerings of competitors.

Explanation:

A Competitive Advantage is an advantage that a firm has over its rivals. Essentially, a competitive advantage is what allows a company to earn profits through higher sales or margins, and thus creates returns for stakeholders. It is said that competitive advantage is sustainable when it allows a company to have the preference of consumers over long periods setting competitors aside.

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