Zappos, an online shoe company, knows shoes are typically a(n) __________ good, with consumers often spending time comparing alternatives. It overcomes that aspect of consumers' search process by offering a free, no-questions-asked return policy.

A. specialty
B. shopping
C. convenience
D. ritual
E. impulse

Question

04-02-2020
Business

contestada

Zappos, an online shoe company, knows shoes are typically a(n) __________ good, with consumers often spending time comparing alternatives. It overcomes that aspect of consumers' search process by offering a free, no-questions-asked return policy.

A. specialty
B. shopping
C. convenience
D. ritual
E. impulse

Respuesta :

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Answer: (B) Shopping

Explanation:

The shopping good is basically refers to the customer goods and it is specifically selected by the customers based the various types of characteristics such as cost, quality, style and the features.

In the online shopping process, it consumers offered various types of special offers and it also the no question ask return policies.

According to the given question, the Zappos is one of the type of online shoes company that are typically shopping goods based where the customers can also comparing the various types of products with some alternatives.

Therefore, Option (B) is correct answer.