Answer:
Vanity Fair, the makers of Lee jeans, learned from market research that young men perceived the brand as being for women. As a result, they developed an advertising campaign targeted to young men and used Buddy Lee, which is a little doll in dungarees that is portrayed as "cool," to alter this market's perception of this brand. Vanity Fair's deliberate decision to significantly alter the way the market views its brand is an example of product re-positioning
Explanation:
From the above description that happened to Vanity Fair, there is no business organization that wants to run at loss in every of their dealings which makes them to change the way buyers/customers view their products in the market which is tagged as product re-positioning. This would enable their customers to have another view in such a way that it would aling with theirs and profit would be maximized.
