Answer:
a dominant design
Explanation:
A dominant design -
It refers to the quality or the feature of any goods or services , which spreads all over the market , is referred to as a dominant design .
The feature enables the company to use the feature , because of its growing demand all over the market , by which the company can earn good profit .
As the demand of such feature increases , the company tries to add similar features to attract more consumers .
Hence , from the given scenario of the question ,
The correct answer is a dominant design .