A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using

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Answer:

Mass media advertising

Explanation:

The Mass media advertising helps the businesses to reach a greater number of people with very fast and easy way to convery the message to wider number of public. The examples of mass media are newspaper, television, radio, etc. So these platforms are used to convey the message of a grand opening to a wider number of people to attract potential customers and let them know that we have entered the market.

The type of advertising that is exhibited by new pizza restaurant who place an advert on town newspaper to announce the opening date is mass media advertising.

  • Mass media advertising serve as a strategy use to get a large number of audience so that they can be aware of the product and services of a firm.

  • It is a form of advert that focus on many potential customers and draw them to the product.

Therefore, mass media advertising target large audience.

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