Answer:
Explanation:
Sportstors, Inc. operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices. When Sportstors opens its first store in a geographic area, smaller sporting goods stores almost always experience a noticeable drop in sales. Sportstors stores can be classified as category killer.Category killers have been the biggest growth phenomenon in retailing in North America and Europe over the last decade. If we describe the Category killer, it is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers.