Answer:
b. an indicator of quality.
Explanation:
Margaret has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she does not know much about wine, she will likely use the price of the wines as an indicator of quality.
Value-based pricing is a strategy of setting prices primarily based on a consumer's perceived value of a product or service.
Price is an Indicator of Value From a consumer's standpoint because it is often used to indicate value when it is compared with perceived benefits such as the quality .