Respuesta :
Explanation:
In this question, ideal as the brand manager of a large supermarket chain, you should present to the boss your proposal to execute a coupon campaign to boost sales in the soup brands, first showing all the advantages that this strategy would bring for sales, as offering discount coupons to customers is a way of encouraging purchase, so soup sales would increase significantly in the short term, and in the long run, it could be argued that customers who buy soup encouraged by coupon , they could like the product and consume it more often, so in the long run it would also achieve customer loyalty.
Question completion :You are to select the subject of your presentation to your boss
Answer : How the proposed coupon will promote increased short term purchases of larger quantity of soups
Explanation:
A good presentation should be able to capture the interest of the audience . First of all , it should be noted that the audience in the scenario is the boss who is not enthusiastic about coupon campaign because he did not believe it will work. Therefore the subject of the presentation should be one that will win him over.
A very good subject will be "how the proposed coupon will promote increased short term purchases of larger quantity of soups'. He will be willing to know how it can give a sales advantage and as a result give attention.It is also important that the contents of the presentation should be detailed and explicit to point out the benefits attached to using the coupon campaign to drive sales.
