Option B
Adding new channels in a multichannel distribution system provides the following advantage: It expands market and sales coverage.
The multi-channel distribution management is a plan to accommodate customers with various ways to acquire the identical product. When brands put their stock in the pathway of customers who require them, whether in-store or online, sales, display, and customer reach will develop.
To manage a successful multi-channel distribution program, each companion must profit from the association. Enhanced coordination, in turn, generates the sought-after advantage of a multi-channel strategy: improved sales. Handling multiple types of channels can verify challenging.
