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The management of a popular tourist resort on the West Cost had noticed a decline in the number of tourists and length of stay over the past three years. It decided to conduct a study to determine people's attitudes toward the particular activities that were available at the resort and adopted the following plan: A request was deposited in each room of one of the hotels in the resort, indicating the nature of the study and encouraging customers to participate. The customers were requested to report to a separate desk located in the lobby of the hotel. Personal interviews were conducted at this desk. What sampling technique was used? a. Convenience sampling b. Systematic sampling c. Stratified sampling d. Snowball sampling

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Answer: a. Convenience sampling

Explanation:

Convenience Sampling is a sampling method that involves the selection of a group of people based on how easy it is to reach them.

With Convenience Sampling, the goal is essentially to conduct research on people you can get to easily. Social media polls are an example of Convenience Sampling as well as walking around in malls and gathering data from people.

By requesting that customers who were already in the hotel, participate in the research, the Tourist Resort is using the Convenience Sampling method as it's prospective participants are in the vicinity and easy to reach.

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