Even though providing for customers' wants and needs is important, many
companies don't do this as much as they should. Why might customers
choose to use a business that doesn't meet all of their needs? What needs or
wants might take precedence over others?

Sometimes customers might choose a business that doesn't meet all their needs probably because they are trying to "fit in with others" or simply lean towards what is trending. For example a customer might be looking for a new phone and a Samsung Galaxy meets all their needs but having an iPhone is considered "superior" so they would choose the iphone.

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Even though providing for customers' wants and needs is important, many companies don't do this as much as they should. Why might customers choose to use a business that doesn't meet all of their needs? What needs or wants might take precedence over others?

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Even though providing for customers' wants and needs is important, many
companies don't do this as much as they should. Why might customers
choose to use a business that doesn't meet all of their needs? What needs or
wants might take precedence over others?