Answer:
multigenerationalism.
Explanation:
Multigenerationalism is the term used to describe Marketing to different generations.
Only a few products will appeal to all age groups. A company will develop a variety of products to attract diverse age groups. A Single product firm or one with few products may differentiate its goods or services to appeal to a wider target. Multigenerationalism exists when a business has different age groups in its target market.