Answer:
Advertising & Peer Pressure
Explanation:
While smoking conventional cigarettes has been outpaced by vapes when it comes to students, these companies still advertise heavily to students since they are a prime market. According to the CDC, 70% of students say they have seen e-cigarette ads. Cigarette companies target these students since 90% of smokers start at the age of 18.
Peer pressure is also a key factor, since it is seen as a "fad" or the popular thing to do. Fellow students or friends in class can pressure their friends to start, or students could just start doing as a way to try to blend in with the "cool" crowd.
