If he does not use traditional media. Here Logan's is likely to use concentrated targeting.
Concentrated targeting can be defined as a marketing strategy in which a sales promotion or brand promotion is targeted, concentrated or focus at a specific audience.
Most companies business owner tend to make use of concentrated targeting so as to cost effectiveness.
Therefore Logan's is likely to use concentrated targeting.
Learn more about Concentrated targeting here:https://brainly.com/question/14299097
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