Ge is disrupting itself by using reverse innovation to create low-cost health care diagnostic products in emerging markets. all of the following
are true about this strategy except:______.
a. ge is creating a new industry
b. ge converted internal inventions into market innovations
c. ge is disrupting itself in order to stay innovative
d. ge used emerging markets to invade from the "bottom up"
e. ge is utilizing reverse innovation in order to protect itself from rivals

Reverse innovation or trickle-up innovation An innovation is one that is first noticed or used in the developing world before moving to the industrialised world. Dartmouth academicians Vijay Govindarajan and Chris Trimble, as well as General Electric's Jeffrey R. Immelt, popularised the term.

Reverse innovation is the process by which goods developed as low-cost prototypes to satisfy the needs of developing countries, such as battery-powered medical tools in countries with poor infrastructure, are repackaged as low-cost novel goods for Western purchasers.

The approach of innovating in emerging (or developing) markets and then distributing/marketing these inventions in mature ones is known as reverse innovation. Many businesses are creating items in rising markets such as China and India and then distributing them abroad.

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