Whitepapers are meant to help readers understand an issue, solve a problem, or make a decision for which content marketing is used.
Content marketing is a method used in marketing focused on creating a valuable content of the sales in turn to solve problem or make decisions and issues likely to be raised with chains of marketing.
It is a technique of creating and visualising the content while distributing it to various channels which meant to help readers understand the product to make a decision. It could be done to attract audience, engage and retain potential buyers of the product which can be in the form of articles and podcasts or videos.
To learn more about content marketing here,
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