For members of what the diffusion of innovation theory calls the early majority, the recommended strategy for promoting a new technology is to _____.

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01-12-2022
Business

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For members of what the diffusion of innovation theory calls the early majority, the recommended strategy for promoting a new technology is to _____.

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SidHussain SidHussain · Answer 1 · 2022-12-05T13:45:12+01:00

For members of what the diffusion of innovation theory calls the early majority, the recommended strategy for promoting a new technology is to provide them with evidence of the system's effectiveness and success stories.

According to the diffusion of innovation theory, in order to promote a new technology one needs to lure the customers into thinking that why the particular product is effective and also there shall be stories that represent how the product benefitted the customers who used the new technology.

Without these promotional strategies, people will not be convinced for the new technology. Any kind of new technology that is brought into the market has to be proven effective through success stories.

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